Ninad Ingole's profile

Indianized Toaster



Problem Statement

The toaster must be designed to appeal to Indian consumers and must be cost-effective, while meeting the needs and preferences of the target audience.

To indianize it in such a way that a you can get a grilled sandwich and a toast both from the same product.




Indianization

Bread Size and Type: Designing a toaster with wider slots or adjustable slot widths to accommodate different bread sizes and types commonly found in India would be important.

Toasting Preferences: Indian cuisine includes a wide variety of bread-based dishes, ranging from lightly toasted to deeply roasted.

Ease of Cleaning: Indian cooking often involves the use of oils, spices, and other ingredients that can create crumbs and residues on the toaster's surfaces. 



Price Point: Affordability is an important factor for many consumers in India. Designing a toaster that meets the performance and durability requirements of Indian consumers.


Indianized Toaster
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Indianized Toaster

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